FANALYTICS: Navigating Our Short Attention Spans, Part 2
Jul 26 2012
Back on June 8, I wrote about how daily fantasy games have become the fastest growing format in the industry. They feed into our short attention spans. Again, this is not a diss; it's a nod to reality.
This past week, I received a press release that drove the point home. It announced that DraftKings, a daily fantasy game company, had secured $1.4 million in seed capital. As part of the release, the PR experts decided to list all the benefits of playing a daily game. Not sure who they were trying to convince since they already got their cash. But I thought it interesting to share that list here. (My comments are indented in italics.)
"DraftKings offers daily fantasy sports play with online settlement, providing gamers with a low...
Almost!
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